Washington, D.C., September 20, 2011 – Hall Ass Racing, campaigning a Class 5 Unlimited “Trophy Bug”, will
join women from around the country to raise money for breast cancer research as part of MORE’s Royal Purple
Synthetic Oil’s 6th Annual Powder Puff Race for the Cure October 7-8 in Barstow, CA.
Each year the event raises more than $100,000 to support the Cedars-Sinai Breast Cancer Research Center. Race
organizers expect more than 75 teams and 25,000 spectators. Competitors run the gamut from first-time drivers
to professional racers with many podium finishes in both national and international races. The only requirement
is that drivers and co-drivers be female.
“Don’t let the term Powder Puff fool you,” said Hall Ass driver Emme Hall. “These ladies drive just as aggressively
as the men. We got fourth in class in 2009, second in class last year and I’m gunning for first this year.”
Breast cancer is the most common cancer among American women after skin cancer. Today, approximately 1 in
8 women (12%) will develop breast cancer in her lifetime. Breast cancer is the second-leading cause of cancer
death in women after lung cancer — and is the leading cause of cancer death among women ages 35 to 54. In
2010, an estimated 207,090 new cases of invasive breast cancer were expected to be diagnosed, along with
54,010 new cases of non-invasive breast cancer. About 39,840 women were expected to die in 2010 from breast
cancer. Although these numbers may sound frightening, as of 2010 there were over 2.5 million breast cancer
survivors in the United States.
The American Cancer Society reports that only 5% to 10% of breast cancers occur in women with a clearly
defined genetic predisposition for the disease. The majority of breast cancer cases are “sporadic,” meaning
there is no direct family history of the disease. The risk for developing breast cancer increases as a woman ages.
“We’ve set a goal of raising $5,000 this year,” Hall said. “You can donate on our website (http:/
/www.hallassracing.com) or buy t-shirts, magnets, and other Hall Ass Racing paraphernalia at
www.cafepress.com/hallassracing. All proceeds go directly to Cedars-Sinai Breast Cancer Research Center.”
About Cedars-Sinai Breast Cancer Research Center
Dedicated to breast health, the Center provides prevention, diagnosis and treatment of all types of breast-
related disease. Patient education, cancer screening, genetic risk assessment and risk reduction are key
components of their program in addition to oncologic and plastic reconstructive surgery. These services are
available in one convenient location. www.cedars-sinai.edu
About Hall Ass Racing
Hall Ass Racing includes driver Emme Hall and her father, Larry Hall, as well as a team of unpaid (but highly
appreciated) mechanics, welders and wrenchers. In addition to the Powder Puff, they’ve raced the NORRA
Mexican 1000, VORRA’s USA 500, finishing second in class, and took first in class in VORRA’s 24 hour endurance
race, both in partnership with Desert Dingo Racing in their class 11.
Emme lives in Washington, D.C. and works as the Costume Manager at Ford’s Theatre when she isn’t reviewing
cars for Roadfly TV or campaigning her stock Miata in SCCA autocross events. Emme will also be competing in
the Rallye Aicha des Gazelles in Morocco in 2012 as one half of Team Courage Gazelles.
Larry splits his time between Colorado and Mexico. He previously raced the SCORE series with La Rana Racing
in the early 1990s.
To learn more visit http://www.hallassracing.com
CONTACT: Emme Hall
Hall Ass Racing