Courtesy of NASCAR.com
Tissot, a manufacturer of Swiss watches since 1853, announced that it has reached an agreement with JR Motorsports as a sponsor of Danica Patrick’s No. 7 Nationwide Series entry through the 2011 season.
Tissot will be the primary sponsor on Patrick’s Chevrolet in Saturday’s Nationwide race at Auto Club Speedway in Fontana, Calif., and will be an associate sponsor for the remainder of her 2010 Nationwide events — at Charlotte, N.C. (Oct. 15), St. Louis (Oct. 23), Fort Worth, Texas (Nov. 6), Phoenix, Ariz. (Nov. 13) and Homestead, Fla. (Nov. 20).
Patrick, who has been a Tissot brand ambassador since 2005, continues to race full time in the IndyCar Series. She made her much anticipated crossover to NASCAR by signing with JR Motorsports prior to the 2010 season to run a limited schedule in the Nationwide Series.
“Danica brings the racing prowess and crowd appeal she cultivated on the IndyCar circuit to the world of NASCAR,” said Sharon Buntain, president of Tissot, U.S. “We are proud to expand our association with Danica, who has been a terrific ambassador of Tissot watches.”
The 28-year-old Patrick said she is thrilled about Tissot becoming a sponsor of her program.
“I have enjoyed an outstanding relationship with Tissot and am thrilled to see the company as one of the major sponsors on our No. 7 JR Motorsports Chevrolet,” said Patrick.